“Dragon Dance” is an interactive microsite for the Vietnamese Lunar new Year (Tet) we made for Pepsi. Here is the dance: gather everyone’s phone together, then log everyone to pepsilan.com and finally press play all together. You will see the Pepsi Dragon dancing and jumping from phone to phone!It reached more than 1,700,000 views after 2 weeks, resulting in 158% of the sales KPI.