INNOVATIVE
MOTION
MAKER
STUDIO

Eristoff Howl With a Wolf

Date

11/5/2013

Client

Eristoff

Project Type

Web, Motion

Agency

Happiness Brussels

Briefing

Fans of Eristoff are called night wolves. Happiness wanted to change these loosely connected individuals into a tight knit pack. In the wild, wolves howl to accept new ones into their group. How to translate this to real people?

Solution

We started out by looking for a location, which actually held wild wolves and wanted to work with us. Once found, we started installing our equipment there. This consisted mainly of speakers and cameras. On the campaign site, also developed by BLISS, our night wolves could see the real animals through live stream. We asked them to give us their best howl, which was broadcast in the park. When the wolves responded by howling back, the contestant had won.

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