Fans of Eristoff are called night wolves. Happiness wanted to change these loosely connected individuals into a tight knit pack. In the wild, wolves howl to accept new ones into their group. How to translate this to real people?
We started out by looking for a location, which actually held wild wolves and wanted to work with us. Once found, we started installing our equipment there. This consisted mainly of speakers and cameras. On the campaign site, also developed by BLISS, our night wolves could see the real animals through live stream. We asked them to give us their best howl, which was broadcast in the park. When the wolves responded by howling back, the contestant had won.