INNOVATIVE
MOTION
MAKER
STUDIO
X

Etisalat Wider Web

Date

4/2/2021

Client

Etisalat

Project Type

Web

Agency

Impact BBDO

Briefing

The web can easily become overwhelming to people with Autism. The Etisalat Wider Web extension is the first of its kind accessibility tool which curates the user experience to people who are on the autistic spectrum.

Solution

Etisalat Wider Web adopts a wide range of technologies in order to streamline the experience of autistic people on the web. This includes a cleaned up, simplified interface , option to choose a sans serif font, customizable color schemes, advertising removal, blocking of video auto-play, audio volume reduction and more.

The extension is available on almost every website and in every language. It’s specifically optimized for the most visited UAE websites.

The extension is available on Chrome, Safari, Firefox and Microsoft Edge.

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