INNOVATIVE
MOTION
MAKER
STUDIO

Get This Car

Date

12/15/2015

Client

Record Bank

Project Type

Mobile

Agency

Happiness Brussels

Briefing

How can a small bank make its car loans stand out in the crowded financial service market?

Solution

Presenting: The Get this Car app. Point your phone at any car ad and immediately get the car loan rate of that exact car model. Simply adjust the term of your loan and make an appointment with your nearest banker. It works on billboards, print ads, radio and TV commercials. Any ad, any time.

To make this work, ad databases and car price databases were connected to the Record Bank car loan rate calculator and audio-visual recognition software.

The app was released right before the Brussels Motor Show and generated 30% more valuable leads, resulting in an 21% increase of sold Record Bank car loans.

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2 years ago by @BLISSmakers

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2 years ago by @BLISSmakers

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2 years ago by @BLISSmakers