INNOVATIVE
MOTION
MAKER
STUDIO

Give Your Calories

Date

4/30/2013

Client

Action Against Hunger

Project Type

Mobile

Agency

Happiness Brussels

Briefing

The challenge was to close the gap between unhealthy western habits of eating too much food on one side and the shortage on proper nutrition in third world countries on the other side.

Solution

Research showed that the perfect strategy in losing weight is being calorie aware. At the same time people take pictures of their food every day. What if we would launch a new consumer product that is based on these very human insights and solve two problems at the same time?

So we created the Give Your Calories app, an app that lets you scan food via image recognition or barcode recognition, and automatically calculates and converts these calorific values into dollar values, which you can then choose to be donated to Action Against Hunger to do your bit for restoring the world's food balance.

Mooimakers, het voormalige Indevuilbak, wil Vlaanderen bevrijden van zwerfvuil en sluikstorters. LDV United riep... https://t.co/mMJxQmiR8U

2 years ago by @BLISSmakers

We zoeken een interactive designer om ons team te vervoegen. Kom jij in aanmerking of ken je iemand? Spread the... https://t.co/8H1Lwby8l2

2 years ago by @BLISSmakers

We zijn op zoek naar een UI/UX designer, ken jij iemand? Spread the word! ;)... https://t.co/BikSW6rh09

2 years ago by @BLISSmakers