INNOVATIVE
MOTION
MAKER
STUDIO

Hearts

Date

5/17/2017

Client

Hansaplast

Project Type

Motion

Agency

Happiness Brussels

Briefing


Solution

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. To stop the tears, each Heart comes with a specific design that is linked to a heart-warming story, allowing parents and children to start a conversation about the little heartache. All stories were developed with a child psychologist, covering the 5 most common little heartaches in the age group of 2 to 6 year olds.