Open Aiya




AIA Insurance

Project Type



Happiness Saigon


To save lives and make sure we increase the chance of help arriving on time in case of an accident or another emergency we created the app ‘Open AIYA’. (cultural notice: AIYA is the Vietnamese word for Ouch! Darn! Help! All in one) The app works as a voice activated panic system. So for the first time ever a person can now call for help even if they can no longer reach for their phone.

So whenever you find yourself in danger, you simply shout: “Hey Siri, Open AIYA.”

The app will then automatically jump to the rescue. It will send an SMS and warn your family, friends and emergency services. And it will also automatically transmit your exact GPS location to all of them. No buttons to push. No apps to open. Just your voice and a shout for help.

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