Briefing
How to connect a brand to football fans through a word-wide event such as the football world cup?
Solution
e with a game; by betting on match scores, players earn virtual coins that can be spent on the Pepsi shop.one of the requirement was to meet the highest security standards, through authentification, encrypted transactions, storage, secured data, transaction validation...The platform has been re-used later on for other Pepsi campaigns - including the 2019 Dragon hunt project.E-commerce
