Reduce The Ride

Briefing

D’Ieteren, the leading Belgian car distributor (Audi, VW, Skoda, etc), was launching a new ‘private taxi transport’ service, HUSK. A saturated market difficult to penetrate.

As a start-up challenger with start-up budgets, HUSK’s looks to build up a steady (mostly B2B) client portfolio through fixed contracts as soon as possible. Public contracts to privatize key mobility solutions are a therefore a key target for HUSK: relatively high revenues, fixed contracts over longer time periods and potential for long term relationship building and cross-selling.

Get start-up private transport company HUSK on the radar (‘a foot in the door’) of Government authorities for public mobility contracts (= recurrent revenues).