INNOVATIVE
MOTION
MAKER
STUDIO

SafeCrossing

Date

9/11/2022

Client

OVK

Briefing

September 2022, the ’Belgian Traffic Institute’ disclosed a shocking road safety figure: the number of pedestrians who died in a road traffic accident increased by 169%

Solution

Let that sink in… 169%. The main reason? Too many unsafe crosswalks. So, the challenge was clear: the faster we can identify those unsafe crosswalks, the more rapidly we can pressure the authorities to make them safer and decrease the number of fatalities. Which is why ‘Parents of Road Victims’, Belgium’s most influential road safety organisation, decided to use the power of ‘citizen science’ to accelerate pedestrian road safety.

Important information: crossing a street can be too unsafe for many different reasons: the lack of a crosswalk, excessive speed, insufficient lighting, poorly marked crosswalk, poorly maintained, etc.

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