INNOVATIVE
MOTION
MAKER
STUDIO
Briefing
Today, new brands and companies are increasingly relying on partnerships with online influencers. But, online influencers are not really interested in the success of a company.
They got a job to do, and they are getting paid for it. Whether they share the same values of the company, or not.
Solution
What if we could truly engage influencers to play a vital role in the success of a company?
What if their social influence could actually get them to become part of a company?
Introducing: Shares for Shares.
To launch Homeyz, a peer-to-peer app to find and offer help in and around the house, we didn’t just invest in the usual influencer-brand collaboration that only lasts a few days.
We developed an innovating influencer program that turned these influencers into shareholders: Shares for shares. The first influencer program that rewards social shares with actual shares in the company.
