INNOVATIVE
MOTION
MAKER
STUDIO

Speedtalk

Date

10/9/2017

Client

OVK

Project Type

Motion

Agency

Happiness Brussels

Briefing

During the month of September those who were caught speeding were pulled over by the police on several locations throughout Belgium. Nothing unusual. Until they were invited to have a brief chat about it…

Solution

The speed offenders entered a van to have a casual interview. They tell the person in the van about how fast they were going and come up with excuses, like “I was in a hurry to get home, because I was hungry.” Until a certain point when the interviewer reveals he/she is actually a parent of a child who was killed by someone who was speeding. The mood in the car changes instantly, as the parents tell their heartbreaking story. Some drivers turn very pale. A couple of tears are shed. The speed offenders realise one should always be careful on the road.

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