INNOVATIVE
MOTION
MAKER
STUDIO
Briefing
Although BRU is a legacy brand in Belgium and present for over 100 year, people still don’t know that what makes this brand unique is the fact that it is ‘Naturally Sparkling’. Meaning that the water literally comes sparkling and bubbling directly from the source. Without adding anything (no carbon gaz, ... nothing).
Solution
The best way to express that was to show the brand asset of the BRU brand (a deer), experiencing the after-effect of naturally sparkling water.