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Toyota iQ Font

Date

6/19/2009

Client

Toyota

Project Type

Web

Agency

Happiness Brussels

Briefing

Because of the agility of the Toyota IQ, Happiness wanted to create a font using the car.

Solution

BLISS worked with typographers, interactive artist Zachary Lieberman and with pro racer Stef van Campenhoudt to design a font using the Toyota iQ. Using color trackers while filming the car from up above, we succeeded in creating the font.

Toyota’s iQ Font campaign has won the grand Prix for Design at Cannes International Advertising Festival. And the iQ Font was downloaded over 24,000 times from the Toyota website.

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