Waze Invaders





Project Type

Mobile, Web, Motion


3 disturbing facts about children and road accidents during the dark winter months in Belgium.


1. Every day 12 children have an accident on their way to school.
2. When luminosity drops (during winter months), accidents increase by 89%
3. The first day after holidays, accidents increase by 62%

Shocking. But it gets worse: on November 7 (2022) and again on January 9 (2023), those 3 facts came together. (Both days were first days after holidays… ). A deadly accident waiting to happen.

Which is why Belgiums most influential Road Safety organization ‘Parents of road victims’ decided to take action. Because action speaks louder than words.

‘Parents of Road Victims’ introduces ‘Waze Invaders’.  Or, the power of hacking for good. Here’s what happened: on the user-based navigation app Waze (80% of Belgians use Waze, source ‘Belgian Traffic Institute’) drivers are allowed to warn other drivers for police sightings, by simply tapping the Police icon. Inciting all other drivers to slow down in that specific street. On November 7, and again on January 9, between 7.45 and 8.20 am (right into school rush hour), suddenly, 6411 police sightings appeared. All at once. One in every school street of Belgium. Getting everybody to slow down.

This website uses cookies that are necessary to ensure you get the best experience on this website and to obtain the information that is indicated in our cookie statement. If you would like to know more or would like to withdraw your permission for the use of some or all cookies on this website, please consult our cookie statement. By clicking on “ACCEPT”, you are agreeing to our use of cookies.

Strictly necessary cookies are necessary for you to visit and use a website. Without these cookies, the functions of the website cannot be guaranteed or maintained, even when you navigate between different pages.
Functional cookies enable a website to store data already entered and to offer the user improved, more personal functions. Functional cookies are also used to enable requested functions such as video playback. These cookies collect anonymous information, they do not track your movements on other websites.
Performance cookies collect information about how a website is used - for example, which pages a visitor visits most often and whether they receive error messages from websites. These cookies do not store information that can identify the user. The information collected is used for reports in aggregated and anonymous form. These cookies are only used to improve the performance of a website and thus the user experience.
Social media cookies are used to enable the integration of social networking sites on our websites. Our online services may contain embedded elements from third parties. This may include content that is stored with another party but that is on, in or through our online services. Furthermore, content may be shared by buttons via social networking sites on our online services. Examples of those social media are Facebook, Google+, YouTube, LinkedIn and Twitter. Those third parties may place cookies through our online services to collect data. These cookies may also be used for commercial purposes. We ourselves have no influence on what those social media do with their cookies. For more information about these cookies, we would like to refer you to the statements that third parties give on their own websites. Please note that these statements can be made regularly modify.